Thursday, May 14, 2020
Design By Robert Frost An Exam Essay - 940 Words
In the poem amp;#8220;Design; by Robert Frost, the classic use of the color white, meaning innocence and purity is turned around. Instead of giving this color to wholesome, pure objects he gives them to objects that are the reverse, which are death, darkness and unholy objects.nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;When I read the poem amp;#8220;Design; I got the feeling that the author did not feel the same as I do about the color white. The first line talks about a fat white spider. This line contradicts the reputation that spiders have. When I see a spider, fat or skinny, it is usually black. I hate spiders and I would not give them the label as innocent or pure because spiders live in a dirty environment. Byâ⬠¦show more contentâ⬠¦nbsp;nbsp;nbsp;nbsp;nbsp;Frost talks about the spider on a white heal-all holding up a dead white moth. A heal-all is a flower traditionally known for its healing capabilities, but in this poem it is acting as a boxing ring for the spider and the moth. The moth saw a white spider and figured he was of no harm to him. The spider used his innocent mask to deceive the moth and then the moth being gullible, was pounced on by the spider. The deceiving spider then held up the moth for the entire world to see. The moth is also commonly tho ught of a gross bug, but they are not harmful. The innocent little moth was tricked and it cost its life. nbsp;nbsp;nbsp;nbsp;nbsp;I feel that there is a deeper meaning in Frostamp;#8217;s poem. I think he is telling us that any color can have any meaning. He refers to the spider as being amp;#8220;snow-dropped; which tells the readers that the spider is innocent. The innocence that this spider has is similar to the innocence of a toddler who smacks his younger sibling and runs away and immediately begins to do another activity. The toddler is trying to show that he or she was doing something else and was no way involved with the incident that took place. The toddler is not doing this because he has a guilty conscience but because he is trying to escape punishment. The idea behind the spider being white is that the reader is supposed to look at it and think that that spider couldnamp;#8217;t have killedShow MoreRelated20th Century Arts and Artist Paper1683 Words à |à 7 Pageslasting impact on the arts, even to this day. In our reading Georges Mà ©lià ¨s was one of the most important pioneers of early cinema. I was interested in learning more about him and did some research. A successful magician and owner of the Theater Robert-Houdin in Paris, Mà ©lià ¨s attended the first screening of the Lumiere Cinematographe on December 28, 1895 (Larson, 2006). In February of the following year, Mà ©lià ¨s purchased a motion picture camera, and he began making his own films three months laterRead MoreHairdressing and Hair Stylists1459 Words à |à 6 Pageswas seen on another person. In some ways, hair designers create and perfect new hairstyles. To become a hair designer takes years of training as well as hard work and determination; the never-ending knowledge of new hair design school that will prepare one for the state exam. The training begins with attending an accredited College (Brown 10). The processes of cutting, cleaning, coloring, styling, and arranging hair are known collectively as hairdressing (Brown 17). When the practice of hairdressingRead MoreLiterary Terms3784 Words à |à 16 PagesLiterary Terms Packet The terms in this packet will be used throughout the semester in literature discussions and on exams. Please memorize and be able to use and identify all terms in papers and on exams. Some information in this packet came from Modern English by Arnold Lazarus, et.al. and A Dictionary of Literary, Dramatic, and Cinematic Terms by Sylvan Barnet, et.al. Allusion A reference to someone or something that is known from history, literature, religion, politics or some otherRead MoreGreen Building Technology3693 Words à |à 15 Pagesbuilding technology aims to create environmentally responsible buildings or housings throughout its life span, while using the resources available efficiently. It involves the whole process of building certain structure, covering the processes of design, construction, operation, maintenance, renovation and deconstruction (EPA). In short, it is construction technology that tries to optimize environmental sustainability and efficiency while not giving up the necessary qualities of living spaces. IdeaRead MoreGreen Building Technology3687 Words à |à 15 Pagesbuilding technology aims to create environmentally responsible buildings or housings throughout its life span, while using the resources available efficiently. It involves the whole process of building certain structure, covering the processes of design, construc tion, operation, maintenance, renovation and deconstruction (EPA). In short, it is construction technology that tries to optimize environmental sustainability and efficiency while not giving up the necessary qualities of living spaces. IdeaRead MoreSolution Manual, Test Bank and Instructor Manuals34836 Words à |à 140 Pages(SM) An Integrated Approach to Health Sciences Anatomy and Physiology, Math, Chemistry and Medical Microbiology, 2nd Edition _Bruce J. Colbert, Jeff Ankney, Joe Wilson, An Introduction to Derivatives and Risk Management, 7th Edition_Don M. Chance,Robert Brooks (SM+TB+Technical Notes) An Introduction to Institutions, Management Investments, International Edition, 10th Edition_Herbert B. Mayo (IM+TB ) An Introduction to Institutions, Management Investments, International Edition, 10th Edition_HerbertRead MoreCamel Rating in Banking12128 Words à |à 49 Pagestheory guides the researchâ⬠(Allan and Emma, 2003). The paper firstly starts to collect theory relevant to the empirical research, and then draws conclusions from the findings by relating them back to the literature presented earlier. The research design is selected in order to investigate the research questions and answer the research objectives in a relevant way. The work of Saunders, Lewis, and Thornhill (2009, p. 146) highlight the importance and capability of the case study in responding to theRead MoreProject Managment Case Studies214937 Words à |à 860 PagesCorporation 37 Goshe Corporation 43 Acorn Industries 49 MIS Project Management at First National Bank Cordova Research Group 70 Cortez Plastics 71 L. P. Manning Corporation 72 Project Firecracker 74 56 CONTENTS Phillip Condit and Boeing 777: From Design and Development to Production and Sales 81 AMP of Canada (A) 105 AMP of Canada (B) (see handout provided by instructor) AMP of Canada (C) (see handout provided by instructor) Lipton Canada 118 Riverview Children s Hospital 124 The Evolution of ProjectRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words à |à 1573 PagesQuestions for Review 230 Experiential Exercise Goal-Setting Task 230 Ethical Dilemma The Big Easy? 230 Case Incident 1 Itââ¬â¢s Not Fair! 231 Case Incident 2 Bullying Bosses 231 8 Motivation: From Concepts to Applications 239 Motivating by Job Design: The Job Characteristics Model 240 The Job Characteristics Model 240 â⬠¢ How Can Jobs Be Redesigned? 242 â⬠¢ Alternative Work Arrangements 245 â⬠¢ The Social and Physical Context of Work 249 Employee Involvement 250 Examples of Employee Involvement ProgramsRead MoreDeveloping Management Skills404131 Words à |à 1617 PagesManager: Kelly Warsak Senior Operations Supervisor: Arnold Vila Operations Specialist: Ilene Kahn Senior Art Director: Janet Slowik Interior Design: Suzanne Duda and Michael Fruhbeis Permissions Project Manager: Shannon Barbe Manager, Cover Visual Research Permissions: Karen Sanatar Manager Central Design: Jayne Conte Cover Art: Getty Images, Inc. Cover Design: Suzanne Duda Lead Media Project Manager: Denise Vaughn Full-Service Project Management: Sharon Anderson/BookMasters, Inc. Composition: Integra
Wednesday, May 6, 2020
The War On Drugs A New Us National Security Doctrine
The enlargement of the concept of security has meant that other issues, additional to ones outlined by the traditional definition, are included in itââ¬â¢s conceptualization. This means that the concept of security has grown to include environmental, economic, and social issues of security which have a big effect on how security is understood in general. Within the domain of social issues, they can be further broken down to include things like the war on drugs, which as a social issue has had a unique effect on the security agenda of states. The modern war on drugs began in the 1970ââ¬â¢s when Nixon declared it a nation wide problem and began to focus on both the supply and demand aspects of drug use. As a geo-political problem the war on drugs can be explained in two ways. The first way, as outlined in Waltraud Moralesââ¬â¢s article The War on Drugs: a New US National Security Doctrine? explores how the United States uses the war on drugs as a front, but the reality of thei r ââ¬Ëwarââ¬Ë is to continue the sphere of influence in their national security doctrines that was present in the era of communism. According to Morales ââ¬Å"anticommunism has functioned as an ideology and a secular region which has legitimized both legal and illegal, moral and immoral acts of foreign policy in the cause of national survival - the protection of democracy and the American way of lifeâ⬠(147), but since the anticommunism discourse has lost traction in recent years, especially since the end of the cold war,Show MoreRelatedThe Legacy of Ronald Reagan1004 Words à |à 5 PagesIran-Contra Affair, which will forever be tied to his name in a negative regard. Within America, Reagan was able to improve society such as his success in curbing the use of illegal drugs. Ronald Reagan is often times cited as the best president the United States has ever had, due to his relentless attacks on communism and illegal drug use in America, even with his involvement in the I ran-Contra Affair. Ronald Reagan was tremendously successful in his pursuit to end communism around the world, and toRead MoreEssay on Freedom of the Press1133 Words à |à 5 PagesSamuel Adams, a radical used the colonial press to resist the Stamp Act and repeal it. He succeeded and soon after the Stamp Act was repealed. After the repeal Adams wrote in the press, ââ¬Å"But YOUR Press has sounded the alarm. YOUR Press has spoken to us the words of truth. It has pointed to this people their danger and their remedy. It has set before them liberty and slaveryâ⬠¦Ã¢â¬ (Illinoisfirstamendmentcenter.com). This showed that Adams was proud of what he accomplished but also saw the power of theRead MoreComparing The 1971 White Paper On Defence And The 2008 Canada First Defence Strategy990 Words à |à 4 Pagesgreatest allies, the alliances Canada supported, and Canadaââ¬â¢s security and defence priorities in the 1970s and under the Canada First Defence Strategy (CFDS). As this paper will demonstrat e, the key differences witnessed in the 1971 White Paper on Defence and in the 2008 Canada First Defence Strategy is in terms of the specificities of the foreign and defence policy presented, the perceived types of threats to national and international security, and the Canadian Forcesââ¬â¢ capability to respond to such majorRead MorePresident Franklin Roosevelt And The United States1699 Words à |à 7 PagesAdministration was criticized for armed intervention in Latin America. The Hoover Administrationââ¬â¢s policies were created to strengthen relations with Latin America; for instance the retraction of the Theodore Rooseveltââ¬â¢s Corollary to the 1823 Monroe Doctrine that stated only the U.S. could gather debts owned by foreigners to countries in the Western hemisphere. It took President Franklin Roosevelt and his administration over 10 years to achieve many of the original Good Neighbor Policy. Roosevelt hadRead MoreAnalysis of Naomi Kleinââ¬â¢s book, The Shock Doct rine: The Rise of Disaster Capitalism1683 Words à |à 7 PagesThe term the Shock Doctrine was created by journalist Naomi Klein in her book The Shock Doctrine: The Rise of Disaster Capitalism which refers to the idea that economic liberalists formed an entire industry take advantage of disasters such as natural disasters or military coups and privatize everything they can get their hands on. The name of this industry is the Disaster Capitalism Complex and it is comprised of the corporations and organizations that see recently shocked areas as ripe for the emplacementRead More The US War on Drugs in Latin America Essay3424 Words à |à 14 PagesThe US War on Drugs in Latin America Introduction The United States has a long history of intervention in the affairs of one itââ¬â¢s southern neighbor, Latin America. The war on drugs has been no exception. An investigation of US relations with Latin America in the period from 1820 to 1960, reveals the war on drugs to be a convenient extension of an almost 200 year-old policy. This investigation focuses on the commercial and political objectives of the US in fighting a war on drugs in LatinRead MoreThe Changes Our Country Has Gone through After 9-111591 Words à |à 6 Pagescannot walk near an airport without seeing security that just didnââ¬â¢t exist before 9/11. I can recall being able to walk all the way to the gate to escort a friend or family member even though I was not flying with them, but that ended very quickly. Of course there were ID checks and metal detectors to go through security, but nowhere near the hassle that it has become today. Congress and President Bush felt something had to be done to increase secur ity at the airports, so the TSA was created. ââ¬Å"TheRead MoreThe War Of The Cold War1737 Words à |à 7 Pages Cold War The Cold War, which is often dated from 1945 to 1989, was a constant state of political and military tension between powers in the West, dominated by the United States with NATO among its allies, and powers in the East, dominated by the Soviet Union along with the Warsaw Pact. The development of Nuclear Weapons and long range shooting missiles by the United States gave a lot of fear and caused mass destruction. The Cold War came about after World War II when America used their atomic bombsRead MoreCompare and Contrast Plessy V. Ferguson and Brown V. Board of Education1897 Words à |à 8 Pagesprogress of American civilization. However, there are different points between Plessy and Brown. Brown v. Board of Education was educational case of black race, but Plessy v. Ferguson is not it; the result of Plessy is isolation but equal, the Brown show us that isolation and unequal. In 1892, Plessy, Louisiana citizen sat in the white man compartment, head of train crew requirements him to the black compartment according to State Of Louisianas rules, Plessy refused. Head of train crew is called policeRead MoreThe Issue Of The Second Amendment1704 Words à |à 7 PagesAmendment that is quoted by both sides is always ââ¬Å"A well-regulated militia being necessary to the security of a free state, the right of the people to keep and bear arms shall not be infringedâ⬠. Did you know that there are actually two versions used by the federal and state government? The only difference is the punctuation. Congress passed, ââ¬Å"A well-regulated Militia, being necessary to the security of a free Sate, the right of the people to keep and bear Arms, shall not be infringedâ⬠. The States
Tuesday, May 5, 2020
Is There a Difference Between Terrorism and Fanaticism free essay sample
Sociologists in broad agreement claim that terrorism and fanaticism are ideologies whose postulates are manifested in the same way. To begin with, fanaticism and terrorism are commonly associated with violence. The signs of fanaticism under dictatorship of Fidel Castro in Cuba and Kim Dzong Il in North Korea led both countries to political withdrawal from the international life and caused the death of thousands of those who had opposed the communist governments. Fanatics are as a rule noted for their incorrigible political beliefs and cruelty on those who resist to submit to regime. Correspondingly, terrorist organisations are one of the greatest threat for innocent civilians as we repeatedly hear about bombings, car-traps and suicide bombers decimating non-combatants. Al Qaeda and other criminal groups claim that they have no intension of killing private citizens; however, the numbers show that the civilian population constitutes the large portion of victims. It is obvious that fanaticism and terrorism are very dangerous for the whole population and should be dealt with with the dose of caution and deliberation. We will write a custom essay sample on Is There a Difference Between Terrorism and Fanaticism? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Secondly, terrorism and fanaticism flood the public with well thought out propaganda which is especially addressed to the youngest generations. Fanaticism is rooted in strong belief that something is superior to something else and this in particular affects young people. Adolescents with melleable minds are vulnerable to new ideas they unconsciously start to follow. It has become increasingly dangerous as fanatics use media to spread the area of their influence. The internet is just overflown with information about so-called preachers and thinkers who invite youngsters to join in the discussions concerning very important subjects. Similarly, terrorism adversely impacts young generations. Raising children in the atmosphere of brutality and mutual hatred cannot have positive effects in the future. Television, radio and internet are these media excessively used by terrorists to draw peoples attention. Broadcasts, video clips and anti-government slogans are only some of those elements which terrorism uses to engender its publicity. It is proved that both terrorism and fanaticism are using more and more advanced technologies to make their way to a potential recipient. Moreover, fanatiscism and terrorism revolves around religious issues. Fanaticism finds its outlet particularly in religion. It happens because more than half of the population inhabiting the globe declare the religious affiliation of one sort or another. Religious persecutions related to fanatical superiority of one religion over another have always been the subject of discussion and have provoked international repercussions. In comparison, religion no longer serves as a means of affinity with God but gives terrorists reason to justify atrocities they are commiting. The leaders of criminal groups, especially those comprising warriors of Islamic creed, claim that their fight is approved by God in whose name they are fighting. Nowadays being religious no longer means maintaining a relationship with God but using religion as a weapon against humanity. Taking everything into account, it appears that there is no difference between fanaticism and terrorism whatsoever. Both terms, although share number of similarities, unfortunately denote negative phenomena with which a modern man has to struggle.
Monday, April 6, 2020
Murder Research Paper free essay sample
The Uniform Crime Report is an annual report that is issued by the Federal Bureau of Investigation that presents data on selected categories of crimes reported by the police. The police always substantiate the data that is presented or captured in the Uniform Crime Report. As such this is a measurable exertion of just about eighteen thousand urban areas, college, school, country, state , and government law authorization offices willfully announcing information on violations drew out into the open. On the violent crimes whose data is captured by the UCR, murder is the among the crimes as well as rape, robbery, and aggravated assault. In New York City, the division of Criminal Justice service is mandated by law with the responsibility to fill in the focal storehouse of wrongdoing and arrest data. This paper seeks to explore the data relating to murder in New York City from the Uniform Crime Report with the emphasis on national and state crime rates, offenders and characteristics, theory and geographical rates. We will write a custom essay sample on Murder Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Under the Uniform Crime Reporting Program, the violent crime murder is expressed as murder and nonnegligent manslaughter which is characterized as the headstrong or nonnegligent executing of one person by another. Grouping of the wrongdoing of murder is reliant on police examination and not through court assurance, restorative inspector, coroner, jury or some other legal body. This Offense classification does not entail the following situations: passing caused by carelessness, suicide, or mishap; reasonable manslaughters; and endeavors to murder or ambush to kill which are scored as exasperated attacks. Murder has been a concern in New York City for years. In an article in the field and stream magazine, E.B. Mann asserts that among the countrys ten largest cities, New York had the eighth lowest murder for every 100,000 residents in 1973(Mann 2006). This occurrence has changed over the years with new trends in the occurrence of murder in New York being realized.The rate of murder in the United States of America has not been consistent over the years with different occurrences from year to year. The historical statistics recorded from year to year show varying patterns in the occurrences of murder in the United states if America. For instance, approximately 14,827 people were murdered in the country. This statistic was a 1.1 percent increase from the murders that were recorded in 2011 but was a 9.9 and 10.3 percent decrease from the statistic in the years 2008 and 2003 respectively (Fernandez-Lanier, 2014). For every 100,000 people 4. 7 murders occurred. A comparison of the murder rate in 2012 and 2011 reveal 0.4 percent increase from 2011 to 2012. The number of murders recorded in the United States in the year 2017, was 17, 250 which was 8.6 percent increase from the approximation in 2015 and 16.1 percentage increase from the statistic in 2012 (Fernandez-Lanier, 2014). The murder rate in New York City decreased by 14. 9 percent from 2016 to 2017 as 101 murders were recorded in 2011 as compared to 86 in the year 2017. Notably, the rates of murder not only in New York City but the United States of America have been decreasing from year to year.Offender Characteristics can be deduced from the Uniform Crime Report expanded homicide data table which reveals data as of 2016. 60.8 percent of the offenders are male with the lesser percent of 7.6 being female. However, 31. 6 percent of the offenders have unknown gender. Black or African American is the race with the highest percentage of offenders at 35.9 percent, while White Offenders constitute 29.5 percent of the total offenders. Most Offenders are in the under 22 age brackets with those under 22 years of age being 2,905 of the population. Most offenders are of the age of 18 years and above with this age bracket representing 10.180 of the total 16,964 murders that were recorded in the year 2016. Of the known age brackets, most offenders seem to be aged between 20 and 24. Notably, a significant number of offenders are aged between 25 and 29.The geographical analysis reveals the statistics of murder in New York State and the different regions within the region. The percentage change in the murders recorded in the States of New York between 2015 and 2016 is an increase of 1.6 percent while that between 2007 and 2016 is a decrease of 22.3 percent. In comparison to rates in New York City, the change in the rates of murder between 2015 and 2016 is a 32. 5 percent decrease (Federal Bureau of Investigation, 2017). Other regions other than New York City illustrate a similar trend in the change in the rate of murder crimes over the years. For instance, murders recorded between 2015 and 2016 were 266 and 293 respectively in non- New York City regions (Federal Bureau of Investigation, 2017). These statistics represent 10.2 increase. Nonetheless, just as in New York City, other regions in New York State have recorded a decrease in the crime rate with regards to the years 2007 to 2016, a 6.1 percent decrease. Finally, the relationship between the offender and the victim as has been observed in New York State from year to year has been observed to be domestic. Most statistics show that domestic homicides are common in New York State, most of them involving intimate partners while others involving other members of the family. Intimate partners are people in a spousal relationship, ex-spouse, same-sex or heterosexual relationship. The offender and the victim may be living together or not. Family members include children, parents, siblings or any other family relationship. For instance, a research report by Adriana Fernandez-Lanier in October 2014 reveals that in 2013, police in New York State testified to a total of 643 homicide victims in 604 incidents. Victims in 144 homicides (22. 4percent) has a domestic relationship with their offender (Fernandez-Lanier, 2014). As such, it is evident that the most predominant form of relationship between the offender and the victim is mostly in the domestic relationship.Many Theories have developed to explain criminal behaviors. Criminologists have combine the most aspects of sociology, anthropology, psychology and biological theories to advance their understanding of criminal behavior. The Latent trait is a developmental theory which explains violent crime. This trait theory is established early at birth but were gained very early in life and developed into criminal and violent behavior. Many murderers do not target to murder another person but reacts to what triggers their mind. As research shown the idea that a number of people in the population have a personal attribute or propensity that controls their inclination to commit criminal acts (David Rowe, D. Wayne Osgood and W. Alan Nicewander) The latent trait theory can remain over time in the individual. Mark Colvin stated that you must have enough self-control to avoid being coerced. Those who carry one of the latent traits are in danger of becoming career criminals; those who lack the propensity to commit have a much lower risk. To reduce the crime society must enhance legitimate social support and reduce the forces of coercion. Victims of violent crime and their families have often experience distress. People learn the technique and attitudes of crime from close relationships with criminal peers. Violent crime is often the result of impulsive actions. Everyone has the potential to become a criminal, but most people are controlled by their bonds with society.ReferencesBIBLIOGRAPHY
Sunday, March 8, 2020
Definition and Examples of Visual Metaphors
Definition and Examples of Visual Metaphors A visual metaphor is the representation of a person, place, thing, or idea by means of a visual image that suggests a particular association or point of similarity. Its also known asà pictorial metaphor and analogical juxtaposition. Use of Visual Metaphor in Modern Advertising Modern advertising relies heavily on visual metaphors. For example, in a magazine ad for the banking firm Morgan Stanley, a man is pictured bungee jumping off a cliff. Two words serve to explain this visual metaphor: a dotted line from the jumpers head points to the word You; another line from the end of the bungee cord points to Us. The metaphorical message- of safety and security provided in times of risk- is conveyed through a single dramatic image. (Note that this ad ran a few years before the subprime mortgage crisis of 2007-2009.) Examples and Observations Studies of visual metaphorsà used for rhetorical purposes generally concentrate on advertising. A familiar example is the technique of juxtaposing a picture of a sports car . . . with the image of a panther, suggesting that the product has comparable qualities of speed, power, and endurance. A variation on this common technique is to merge elements of the car and the wild animal, creating a composite image...In an ad for Canadian Furs, a female model wearing a fur coat is posed and made up in a way that is slightly suggestive of a wild animal. To leave little doubt as to the intended meaning of the visual metaphor (or simply to reinforce the message), the advertiser has superimposed the phrase get wild over her image. (Stuart Kaplan, Visual Metaphors in Print Advertising for Fashion Products, in Handbook of Visual Communication, ed. by K. L. Smith. Routledge, 2005) A Framework for Analysis In Pictorial Metaphor in Advertising (1996) . . ., [Charles] Forceville sets out a theoretical framework for the analysis of pictorial metaphor.. A pictorial, or visual, metaphor occurs when one visual element (tenor/target) is compared to another visual element (vehicle/source) which belongs to a different category or frame of meaning. To exemplify this, Forceville (1996, pp. 127-35) provides the example of an advert seen on a British billboard to publicize the use of the London underground. The picture features a parking meter (tenor/target) framed as the head of a dead creature whose body is shaped as the fleshless spinal column of a human being (vehicle/source). In this example, the vehicle visually transfers, or maps, the meaning of dying or dead (because of lack of food) onto the parking meter, resulting in the metaphor PARKING METER IS A DYING FEATURE (Forceville, 1996, p. 131). Considering that the advert wants to promote public transport, having lots of parking meters wastin g away in the streets of London can only be a positive thing for underground users and the underground system itself. (Nina Norgaard, Beatrix Busse, and Rocà o Montoro, Key Terms in Stylistics. Continuum, 2010) Visual Metaphor in an Ad for Absolut Vodka [The] subcategory of visual metaphor involving some violation of physical reality is a very common convention in advertising...An Absolut Vodka ad, labeled ABSOLUT ATTRACTION, shows a martini glass next to a bottle of Absolut; the glass is bent in the direction of the bottle, as if being drawn toward it by some invisible force... (Paul Messaris, Visual Persuasion: The Role of Images in Advertising. Sage, 1997) Image and Text: Interpreting Visual Metaphors [W]e have noticed a decrease in the amount of anchoring copy used in visual metaphor ads...We theorize that, over time, advertisers have perceived that consumers are growing more competent in understanding and interpreting visual metaphor in ads. (Barbara J. Phillips, Understanding Visual Metaphor in Advertising, in Persuasive Imagery, ed. by L. M. Scott and R. Batra. Erlbaum, 2003)A visual metaphor is a device for encouraging insights, a tool to think with. That is, with visual metaphors, the image-maker proposes food for thought without stating any determinate proposition. It is the task of the viewer to use the image for insight. (Noà «l Carroll, Visual Metaphor, in Beyond Aesthetics. Cambridge University Press, 2001) Visual Metaphor in Films One of our most important tools as filmmakers is visual metaphor, which is the ability of images to convey a meaning in addition to their straightforward reality. Think of it as reading between the lines visually. . . . A couple of examples: in Memento, the extended flashback (which moves forward in time) is shown in black-and-white and the present (which moves backward in time) is told in color. Essentially, it is two parts of the same story with one part moving forwards and the other part told backward. At the point in time where they intersect, the black-and-white slowly changes to color. Director Christopher Nolan accomplishes this in a subtle and elegant way by showing a Polaroid develop. (Blain Brown, Cinematography: Theory and Practice, 2nd ed. Focal Press, 2011)
Friday, February 21, 2020
Corporate Social Responsibility for Profit Article
Corporate Social Responsibility for Profit - Article Example ââ¬Å"The Havas Media Lab underscores this transformation with a list based on a survey of 50,000 consumers worldwide who identified the companies they feel have the most ââ¬Ëmeaningfulââ¬â¢ CSRâ⬠(Levick, 2012). Corporate Social Responsibility is being used as a strategic approach by many Fortune 500 companies. Corporate social responsibility connects to the well being of the customers. Some companies such as Nike are taking a straight on approach to CRS. The firm instead of using celebrities to send a message about the quality of the shoe, they design the shoes in a manner that using their running shoes will actually improve the running experience for their customers. Integrating quality into the products is an effective way to satisfy the needs of the customers. In the past many companies thought the CRS was a program that should be considered an expense. This view has changed a lot in the 21st century as companies are realizing that there is a lot of value associated with the implementation of corporate social responsibility programs. There are companies that have adapted their philanthropic efforts to extend it beyond donating money and merchandise. Many companies today, including Leroy Merlin, are volunteering the time of their employees to help out in social causes. Protecting the environment is a way to show corporate social responsibility. The use of recycling programs and energy savings initiatives is a great way to show a company cares about the well-being of our planet. An industry that has is outperforming others in terms of corporate social responsibility is the electronics industry. Three companies that top the chart in terms of its corporate responsibility programs are IBM, Hewlett Packard, and Texas Instrument. ââ¬Å"These sector-leading companies have pushed hard to highlight their greater focus on enhanced sustainable design, manufacturing, distribution, use, and end-of-use managementâ⬠(Levick, 2012). The utilization of CRS programs can help improve different aspects of a firmââ¬â¢s operations. The use of CRS programs can also help enhance a companyââ¬â¢s customer retention rate. Application of CRS topic for class Corporate social responsibility is a topic that is very important to learn about due to the fact that CRS can be used as a focus strategy for marketers of corporations. Customers worldwide have become more aware than ever about the actions of companies in regards to social and environmental issues. Back in the late 1990ââ¬â¢s Nike showed a complete disregard for human suffering when they got involved in a sweetshop scandal. That scandal cost the company over half its sales in 1998. The reason that people pay close attention to the actions of corporations is because the corporate world holds more wealth than the combined wealth of all the worldââ¬â¢s countries. Whenever a company is involved in a good deed associated with corporate social responsibility it is the duty of the marke ting department to create awareness in the media about the efforts of the company. Green initiatives are a great way to win the hearts and support of the customers. There are tax incentives that can be used to lower the tax burden of the company. These tax shelters are available to companies that donate money or resources to good causes. In the United States customer expectation is higher than in other emerging economies. U.S. customers are more wiling
Wednesday, February 5, 2020
Rainforest cafe reserch project Research Paper Example | Topics and Well Written Essays - 1750 words
Rainforest cafe reserch project - Research Paper Example The management of the Rainforest Cafà © has an astute marketing plan. It adopts multiple and varied marketing strategies for new outlets. At the same time, it runs separate promotional campaigns for the mature outlets (EDGAR Online, 2013). Rainforest Cafà ©, owned by Landrys Inc., Houston, Texas, is a themed restaurant chain and offers something for all demographic profiles (Dulen, 1998). The ambience of Rainforest Cafà © stimulates the mind and emotions and appeals to the children as well as adults. Since inception, the cafà © has strived to deliver high quality proprietary entertainment to its clients and has earned a name in the marketplace. At present, the Rainforest Cafà © is a well-recognized family-oriented restaurant. The Rainforest Cafà © is an ideal place for the stimulus-hungry children. The sprawling interiors with a pulsing beat tend to leave the children in a state of awe. The sporadic thunder and lightening add to the ecstasy. Children can have a gala time at the cafà © as the elephants trumpet and chimpanzees chatter. The overall theme of the Rainforest Cafà © provides children a fun and frolic filled time. The special menu for kids adds to the craze. Parents tend to spend a lot on kids. They do not mind shelling out more money for a pleasurable experience for their offspring. Children always have that extra pestering power which tends to result in repeat visits and heightened spending at the cafà ©. There is an increasing trend of celebrating birthday parties at restaurants. The Rainforest Cafà © is in an enviable position to cash in on this trend. The total population of UK is 63.4 million. 17 percent of the population is less than 14 years old. This section of the society will obviously be dependent on their parents so far as any social outing is concerned. 41 percent of the population is in the age bracket of 25-54 years. This section of the society will have young children and
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